MAC Expands into Skincare with Hyper Real

Trendsetting color brand says its new products improve skin and enhance makeup.

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By: TOM BRANNA

Editor

MAC Cosmetics is breaking into new territory with the introduction of a high-performance skincare franchise called Hyper Real.  The Estée Lauder-owned brand says the new line is inspired by MAC and its makeup artists’ understanding of the power of skincare in relation to makeup, and as such, has been formulated to improve skin and enhance makeup.   The new range currently has three products: • Hyper Real Serumizer, a multi-tasking serum-moisturizer hybrid that balances, retexturizes and...

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